Having creative minds knocking on our door does not happen often as we would wish, yet alone genuine artistic creators who want to display their art in a wider audience and potential clientele. Technima is a product of hard labor, inspiration and artisanship and a label for the sum of jewelry designed and manufactured by Eva & Katerina Makriyianni.
The assignment required a hybrid of digital presentation as well as having an E-shop platform for specific products. The end result portrays the values of the brand and the laborious attention to craftsmanship and detail while exuding the finesse and timelessness of hand-made jewelry made by precious metals. The production and direction of a video focusing on the design and crafting process as displayed in the homepage sets the tone of the rest of the content. The use of graphic elements, accessed by real life jewelry design blend with high resolution photographs, depict the process of craftsmanship and bespoke creativity. The use of gold and marine blue are inspired by the precious metals used as well as the maritime history of the brand’s birthplace.