Lime Creative-Technima - Digital, Lime Creative

Technima

WEBSITE DESIGN
ONLINE SHOP DESIGN
DEVELOPMENT
concept/

Having creative minds knocking on our door does not happen often as we would wish, yet alone genuine artistic creators who want to display their art in a wider audience and potential clientele. Technima is a product of hard labor, inspiration and artisanship and a label for the sum of jewelry designed and manufactured by Eva & Katerina Makriyianni.

The assignment required a hybrid of digital presentation as well as having an E-shop platform for specific products. The end result portrays the values of the brand and the laborious attention to craftsmanship and detail while exuding the finesse and timelessness of hand-made jewelry made by precious metals. The production and direction of a video focusing on the design and crafting process as displayed in the homepage sets the tone of the rest of the content. The use of graphic elements, accessed by real life jewelry design blend with high resolution photographs, depict the process of craftsmanship and bespoke creativity. The use of gold and marine blue are inspired by the precious metals used as well as the maritime history of the brand’s birthplace.

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Lime Creative--Technima
Lime Creative--Technima
We were fascinated to interact with fellow creative minds and peek into an art & craft process that counts thousands of years. Especially in Crete, the Minoan civilization presented very intricate jewelry designs that seem current. Technima presents a unique take on hand-made jewelry with references from the antiquities, yet in a very contemporary way.
Lime Creative--Technima
Lime Creative--Technima
Lime Creative--Technima
Lime Creative--Technima
Lime Creative--Technima
Lime Creative--Technima
Lime Creative--Technima