Puro Agency is a boutique, multi-awarded Hospitality Agency focused on delivering tailor-made solutions for hoteliers by providing revenue generation management services. The firm and the CEO, Federico Santos, has been a long term collaborator of Lime Creative, finding common ground, having the same work ethic and mutual respect for our respective field of expertise. So it goes without saying that we were thrilled to take up the task of designing, producing and delivering their new website.
The process seemed seamless since we are all creative thinkers, often walking on a tightrope between logic and ‘insanity’. ‘Nothing-out-of-the-ordinary’ was not an option as their motto lingers on the homepage, setting the tone of the entire website. Disruptors of the status quo is a philosophy we had to honor throughout the entire website. We delivered a refined design blending, by combining practicality and intuitive user experience with an elegant and interactive interface. Minimal aesthetics with sharp color contrasts and purposeful animations were mindfully applied with a focus on prioritizing user experience across the site.