Lifestyle Brands is the recent E-shop venture of a loyal client who is continually updating his commercial footprint, by being current and relevant to global commercial trends. The aim was to design and build a dynamic, sleek e-shop that lives up to the quality of the content, which is none other than high-end sportswear brands.
The main objective is meeting and exceeding sales goals by navigating in a friendly and comprehensive E-shop environment. The design structure is dynamic and orderly layered using catalogue aesthetics. Black, white and a use of light grey are dominant and are supplemented by splashes of bright colors used in transitions and icons. In order to give depth and highlight the high quality of the garments and accessories, we used a hand-made custom illustration that transitions in each category. The E-shop is of course mobile friendly and purchase friendly, facilitating the potential customer reaching a successful purchase.