It is not every day that brands from the heavy industry seek out an elevated way to present themselves in the digital platforms. Finobeton is a company that was founded in 1985 in Chania, Crete and today owns 5 units of concrete production, a marble quarry and a unit of asphalt products. It is ranked among the top companies of its sector and a pioneer in adopting cutting edge sales policies and production processes. We were assigned a “go big” attitude when designing the company’s new website.
And going big is what we did! Undertaking the video/photoshoot direction and production gave us the creative freedom to move outside the box. Starting from the homepage and the impressive video filmed by drone, gave an entirely new perspective of the business’s activities. The use of extra full size photographs and videos with smooth transitions and content pop ups, added an artistic flair that is definitely not expected at such a business. Photo filters were used to underplay the pictures’ intensity and enhance the brands’ colors that were used strategically across the website.