dimora vecchia website

concept/

Dimora Vecchia is a brand rooted in heritage as experience. The concept revolves around translating the timeless elegance of Venetian architecture and the expressive sophistication of the Mannerism movement into a contemporary brand identity.

The goal is to evoke a sense of history, culture, and artistry, not just to showcase the estate, but to create a living narrative that connects the property, its surroundings, and its visitors. The concept positions Dimora Vecchia as a space where architecture, art, and hospitality converge, inviting discovery and reflection

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The approach to Dimora Vecchia was both research-led and inspiration-driven, beginning with a deep historical immersion into Venetian architecture, studying its motifs, symmetry, materiality, and proportions to inform the visual language. This was paired with an artistic translation of Mannerist principles, drawing on subtle tension, elegance, and layered complexity to shape the brand’s tone, layout, and storytelling. At the same time, an experience-first design philosophy ensured that the identity works seamlessly across all touchpoints, from digital platforms to physical spaces, creating a cohesive sensory experience. By combining classical references with a modern, refined design language, typography, color palettes, and graphics echo historical textures and forms while remaining contemporary, functional, and evocative of the estate’s rich cultural heritage.

The branding of Dimora Vecchia resulted in a cohesive and immersive identity that brings the estate’s heritage to life. The visual system translates architectural and artistic inspiration into a refined and memorable presence, while the narrative tone creates an engaging experience that connects guests to the estate’s history and cultural context. Across all touchpoints, from the website and digital media to print materials and on-site signage, the brand now communicates a consistent story of elegance, sophistication, and timeless character. This integrated approach elevates Dimora Vecchia from a historical property to a fully realized cultural experience, strengthening its positioning as a destination where history, art, and hospitality intersect.