Over the years we have built an increasing clientele from the Tourism sector. Given the fact that our headquarters are based in a highly demanding tourist destination, we have been assigned projects from every aspect of the hospitality industry. Being assigned by Caldera Group to redesign their logo and to design and create 6 new custom websites for each affiliated hotel, was a challenge accepted.
Indisputably, the design style was common across the websites to build a strong brand identity. The hotels’ websites were differentiated by choosing a separate base color, inspired by the Cretan land and sea. The design is contemporary of a minimalistic approach, by focusing on the photographic content. The structure is common in all sites, so the user can familiarize with the content quickly and easily navigate from website to website even. The typography is mixed in order to mix current trends with timeless class whilst the use of large scale photographs allure the user to the brand’s experience.