By Klotho

concept/

Klotho breathes life into handcrafted bags, where every stitch tells a story and every material whispers authenticity. Rooted in tradition yet entirely contemporary, the brand celebrates the modern, independent woman, inviting her to “weave the thread of her own life.”

For this project, we reimagined the visual identity with a delicate balance of elegance and boho spirit. The new logo emerges as a symbol of timeless craft and modern sophistication, while the carefully chosen typography carries warmth, approachability, and a subtle nod to artisanal heritage. Each element was designed to feel natural, alive, and immediately recognizable, whether in print or on screen.

Visit website

The e-shop became a canvas for storytelling, not just a platform for commerce. Products are showcased as pieces of an experiential narrative — photographed with light, texture, and movement that echo the brand’s soul. Visitors are invited to linger, to feel the quality of materials, the earthy tones of the bags, and to connect with the philosophy behind each creation.
Beyond functionality, the site celebrates rhythm and atmosphere. Layout, imagery, and micro-interactions were composed to evoke a sensory journey, blending product detail with lifestyle context. Every scroll, every click, is an encounter with Klotho’s essence — artisanal, thoughtful, and undeniably personal.

Every detail of the identity and website was crafted to evoke a sense of intimacy and discovery. From the gentle curves of the logo to the flow of typography across the site, each element invites the audience to explore the world of Klotho as if stepping into a curated, tactile universe — where every bag carries its own story, and every interaction deepens the connection between the craft, the creator, and the person who experiences it.

The branding concept was also developed to resonate across all touchpoints. From packaging to digital visuals, every element reflects Klotho’s values: authenticity, craftsmanship, and modern femininity. The consistency of imagery, color, and typography ensures that the brand feels cohesive, creating a strong, recognizable identity that extends into every interaction.
Klotho’s brand voice is poetic yet approachable, reflecting the narrative of a modern, independent woman who values both quality and story. The language across all communications complements the visual identity, reinforcing the brand’s philosophy and ensuring consistency in tone and personality.

Through this project, we created not only a visual identity and an e-shop, but a full digital world that mirrors the poetry of Klotho itself: where craftsmanship meets modernity, where storytelling and commerce harmonize, and where every touchpoint reflects authenticity, elegance, and the spirit of modern femininity.

Visiting the Klotho website is meant to feel poetic and alive. Every interaction, from browsing the collection to engaging with the brand story, evokes curiosity, emotion, and wonder. Visual cues, color palettes, and typography come together to create a harmonious atmosphere, inviting users to inhabit the world of Klotho, where beauty, craftsmanship, and personal expression flow seamlessly.

Overall, the branding was crafted to be more than aesthetic — it’s experiential. Every detail, from micro-interactions to photography style, works together to immerse the audience in Klotho’s universe, making the brand memorable, relatable, and distinctly refined. This holistic approach ensures that every touchpoint, digital or physical, reinforces the narrative of artisanal sophistication and modern elegance.