Lime Creative-PALLAS Lithografeion - Branding, Lime Creative

PALLAS Lithografeion

concept/

Lime Creative collaborated once again with the uber-creative team of Pallas on their new venture. Lithografeion is a brand-new dining and entertainment space located on the well-known coastal front of the Venetian harbor of Chania, which naturally complements the high-demand service field for which the Pallas brand is recognized.

Among the challenges of this collaboration was the request for the creation of original visual artworks. Referencing the modernism movement (primarily fauvism), with its bold and clear palettes, we designed portraits of faces from the Cretan eraFollowing the thread of the “Pallas” brand, which consistently invests in luxury, authenticity, and high-level service, the direction of the new venture had to align with these principles. We aimed for high aesthetics, with a minimal typographic structure and layout tied with artistic contrasts. A harmonious blend of simple yet contemporary visual composition.Some of the parameters we took into account: The bar-restaurant is housed in a space that operated as a lithography workshop several decades ago. The name “Lithografeion” by Pallas holds multiple dynamics. The photo reference provided a strong impetus for the merging of these elements.

Lime Creative--PALLAS Lithografeion
Lime Creative--PALLAS Lithografeion
Lime Creative--PALLAS Lithografeion

LITHOGRAFEION. The choice of using a monospace custom font is a clear reference to typography (monospace = each letter is inscribed at a fixed width). The same method was used by typesetters of the previous century – out of necessity based on the available tools. Its corners are slightly altered to resemble the ink trace left by old typographic methods. The name was given as a subtitle of Pallas with a reference to the emphasis through lines commonly used in stamps.

Lime Creative--PALLAS Lithografeion
Lime Creative--PALLAS Lithografeion
Lime Creative--PALLAS Lithografeion
Lime Creative--PALLAS Lithografeion
Lime Creative--PALLAS Lithografeion
Lime Creative--PALLAS Lithografeion
Lime Creative--PALLAS Lithografeion
Lime Creative--PALLAS Lithografeion