Lime Creative-dimora vecchia - Branding, Lime Creative

dimora vecchia

concept/

The branding concept for Dimora Vecchia was to translate its role as a specialist in the management of historic estates into a visual and verbal identity that conveys expertise, trust, and cultural sophistication.

Drawing inspiration from Venetian architecture and the expressive sophistication of Mannerism, the brand reflects a balance of timeless authority and refined elegance, positioning Dimora Vecchia as a company that preserves, celebrates, and elevates heritage properties for clients and audiences alike.

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Lime Creative--dimora vecchia
Lime Creative--dimora vecchia
The typography balances timeless elegance and modern clarity. Headlines in the serif font Cormorant convey gravitas and sophistication, while subtitles and body text in the sans-serif Geologica Cursive add readability, contemporary precision, and hierarchy. This combination creates a refined, professional identity with a subtle contrast between classic and modern elements.
Lime Creative--dimora vecchia
Lime Creative--dimora vecchia
Lime Creative--dimora vecchia
The color palette combines a refined foundation with warm, heritage-inspired accents. Primary colors include a soft teal, black, and white, establishing clarity, authority, and versatility. Secondary colors deep teal, terracotta, and golden ochre add depth, richness, and a sense of historical materiality. Together, the palette communicates trust, sophistication, and cultural awareness, creating a visual language that is both professional and evocative of Dimora Vecchia’s expertise in historic estate management.
Lime Creative--dimora vecchia
Lime Creative--dimora vecchia
Lime Creative--dimora vecchia
Lime Creative--dimora vecchia
The imagery for Dimora Vecchia focuses on heritage, architecture, and curated spaces, highlighting the company’s expertise in managing historic estates. Photographs emphasize light, texture, and architectural details, capturing the elegance and character of properties under their stewardship. The visual approach balances authenticity with sophistication, showcasing environments in a way that feels lived-in yet meticulously cared for, reinforcing the brand’s narrative of expert management and cultural appreciation.
Lime Creative--dimora vecchia
Lime Creative--dimora vecchia
Lime Creative--dimora vecchia
The resulting branding delivers a distinct, immersive identity that clearly communicates Dimora Vecchia’s expertise in heritage estate management. Typography establishes hierarchy and elegance, while colors evoke sophistication and cultural depth. Imagery presents curated properties with authenticity and care, and the brand voice conveys authority, confidence, and approachability. Across all touchpoints , digital, print, and environmental , the brand consistently projects expert stewardship, refined taste, and cultural awareness, giving Dimora Vecchia a memorable and professional presence in the heritage management sector.
Lime Creative--dimora vecchia