The Avra Collection brand has been a long, loyal client that is in perpetual search of optimizing its visual and digital communication tools in the service of their sales policies and marketing strategies. Avra Collection is a hotel group consisting of affiliated hotels and short term, luxury apartment rentals, focusing on user experience and services of premium qualitiy. Having designed the respective websites and spending a good amount of time discussing with management about the direction they wanted the Group to take, we had a deep understanding of the brand’s needs.
We drafted a concept that incorporated storytelling photographs depicting client experience and subsequently a full blown art direction was required, by also bringing in, out sourcing, creative professionals. The end result reflects the appeal of the brand as well as the essence of being an Avra Group customer. Our content marketing services aimed at creating expertly optimized pages that include keywords related to niche attractions of Chania city and Chania region. Having a high ranking position for these keywords in the search engines, their respective content marketing pages keep feeding the group’s websites, with online visitors and prospective customers, via organic traffic.